1. Be Visible to Customers 24/7
If you think about how long you spend on your mobile phone, then think about your customers – how long are they spending on theirs and what are they doing on those devices? Statistics show that a huge amount of time is spent on mobiles and its growing. Your business should be available to these potential customers 24/7.
2. It’s a Direct Marketing Channel
Apps serve many functions: They provide general information, maps, prices, integrated booking forms, individual user accounts, messengers, news feeds, testimonial pages (Digital word of mouth) and much more.
One of the biggest benefits of having a mobile app is that all the information you want to provide to your customers including special sales and promotions is available right at their fingertips. With push notifications you can get even closer to your customers engaging directly about your products, services and unique selling points.
3. The power of the push!
Push notifications are one of the most beneficial ways of communicating directly to your customers. We can’t avoid that red message that needs action, that deal, that offer or update you must press to find out more.
4. The extra value to your Customers
Customers love being loyal and for you to reward them keeps them with you and ensures they stay with you. We have always been frustrated getting that small printed loyalty card that fits in your wallet or purse only to find you had two more visits to claim your reward and you’ve lost it!!! The App can digitalise this loyalty program you have in place, The result? More downloads, more traffic to your business that in turn will mean growth to your business that other media outlets won’t be able to achieve.
5. Helping build Brand Awareness and Recognition
A mobile app for your business can massively contribute to your brand awareness. Here are the two clear ways this can work.
- Brand. The strength of your brand may need some work, however if it is strong you are able to do a lot more of what you want with it; (Have Fun with it) But what you really want to do is create an app that has the features your customers will love, while at the same time being well branded and beautiful in its design.. Always be thinking what your customers want.
- Recognition. The more often you can get customers involved with your app, (reasons to revisit) the sooner they will be inclined to buy your products and/or services and recommend to others – Digital word of mouth reselling for you.
6. Ease your Customer Engagement
From selling products or tattoo services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Are you like us? Do you prefer to call and wait to book a restaurant table? With your App customers can check availability, book the table, order the food if they wish, with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you in this way?
7. Stand Out from your Competition
Most small businesses think that Apps are not for them and they will wait at their own peril. But think about this “Soon people will be booking most things through their TV or home devices, using their voice, Booking what they want using a voice recognition addition to the company app. The younger generation will know no different and they will choose the companies that have this App facility over yours.
8. Maintain Customer Loyalty
Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there, roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing. We slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. I am not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.