1. A video will improve your website SEO
Video in content marketing efforts will improve your SEO. According to industry research, adding a video to your website can increase the chance of a front page Google result by 53 times.
Of course, that’s when you do it right. If you want to learn more about how to properly optimize your videos for search why not give us a call?
2. Obtain stronger consumer/customer attention
Videos have been proven to demand more consumer attention than any other medium. In times of a content-overload for consumers, capturing attention should be your key goal.
3. Get yourself better engagement
If visual content is the key to great engagement, just imagine what videos can do. When you’re considering what types of posts to schedule on social media in the coming weeks, think video: audiences are about 10 times more likely to engage, share, and comment on video content than normal blogs or related social posts.
4. Higher retention rates
65% of viewers watch more than ¾ of a video, which is more than we can say about text-based content. So if you have a message to get across (and why wouldn’t you if you’re creating content?), video might be the way to go.
5. Better Email click-throughs to your web and social platforms
Have you ever slaved over that long email copy for days and it contains important information for your customers! But does it resonate? Will it drive results? Will recipients even read it? The use of videos in emails has been shown to double the click-through rates. More effective emails? This must be good news for you..
6. You can get a stronger emotional connection
Video is the most powerful way to strike emotions online. It offers above and beyond traditional content like tone of voice, facial expressions, and music, to name a few.
Emotion in campaign marketing has been proven to positively impact customers and consumer buying and purchasing decision-making, even in B2B markets.
7. Why not increase conversions
The number one reason for using video in your content marketing plan? Video converts more customers. Simple, right? Recent research shows that 71% of marketers say video conversion rates outperform other marketing content. Need we say more?
So, with all these great reason to start using video why not take a look at these examples: