If you ask Social Media Examiner, it would say that a hefty 97% of small businesses use social media to attract new customers, but also a massive 85% of business owners aren’t sure which social media tools to use. When done correctly, with purpose and with strategy, social media can lead to more customers, more traffic and more engagement – these all turn into one thing – more sales.
Instagram used to be where you shared what you were having for dinner or some cute pictures of puppies. Facebook used to be for everyone and sharing as much as you could as possible. To an extent, there is still a place for this sort of content but using the platforms on a much deeper, structured level and utilising the tools within the platforms that are there to help you, has meant social media platforms are now a great place for businesses to grow their audiences.
Here are 5 tips on how you can make your social media work for you:
- Post regularly throughout the week, an active account means that you will be given precedence over other accounts.
- Be consistent – while you’re consistently posting, make sure you are consistently ‘on brand.’
- Be authentic – let your audience know your authentic self.
- Proof read.
- Engage – putting out great content is one thing but chatting with your audience and responding to them is key to building those relationships that will blossom into sales for your business.
If you think you don’t have time for all of this or still don’t know where to start, why not get in contact with Sophie at Clear Mud Media on firstname.lastname@example.org to see how we can help you with your social media presence.